Unique Products: Pokemon cards from Japan may offer unique designs, promotional cards, or limited editions that aren't widely available in the US market. This exclusivity can attract collectors and enthusiasts.

Growing Market: The market for collectible items like Pokemon cards has been growing steadily. Many people, both young and adults, are interested in collecting these cards for nostalgia, investment, or gameplay purposes.

Quality and Authenticity: Japanese Pokemon cards are often perceived as having higher quality and authenticity due to stricter production standards and the novelty of being directly imported.

Niche Audience: By targeting Pokemon collectors and enthusiasts specifically interested in Japanese versions of the cards, you can carve out a niche market segment that may be less competitive than the broader Pokemon card market.

Shipping Potential: Shipping across the US can be efficiently managed through here on WIX, making it feasible to reach a national audience without the need for physical storefronts in every state.

Passion and Expertise: I have a personal interest and expertise in Pokemon cards, especially those from Japan, and starting this business allows me to turn my passion into a venture that lets me share it with others.